Vice President of Marketing

Remote | US Based - EST Timezone Preferred; 10% Travel

US Citizenship - Clearable; Ability to obtain a Secret Clearance

Summary

Our client is a leading provider of generative AI solutions designed for both government and commercial sectors. Their platform focuses on secure, versatile, and cloud-agnostic AI applications, supporting a wide range of large language models (LLMs) for data processing across text, images, and audio. Our client’s technology is built to support various cloud infrastructures, offering strong security features, including zero-trust access controls and compliance with high government security standards. The platform also aims to enhance productivity by enabling users to analyze diverse data formats efficiently.

Responsibilities

Our client is seeking a Vice President of Marketing to join their team! The Vice President of Marketing will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. This role requires a strategic thinker with a proven track record in marketing leadership, particularly within the government sector. The ideal candidate will have a deep understanding of the Department of Defense and Federal agencies, and the ability to create innovative marketing campaigns that align with our client's business objectives.

• Create and implement aggressive marketing strategies to enhance brand visibility and drive customer acquisition
• Develop comprehensive marketing plans that align with the company's strategic goals and market opportunities
• Select, lead and manage the marketing agency,
• Lead and manage marketing team, including performance management to ensure peak productivity and brand alignment
• Foster a high-performance marketing culture through effective leadership and motivation
• Maintain strong relationships with key customers, partners, and stakeholders to enhance collaboration and drive marketing initiatives
• Develop and nurture long-term relationships with vendors, resellers and other sales partners to leverage strategic collaboration and brand affinity
• Conduct thorough market research and competitive analysis to identify new marketing opportunities and inform strategic decisions
• Stay informed about industry trends and emerging technologies to maintain a competitive edge
• Work closely with sales and product development to align marketing strategies with overall business objectives and customer needs
• Collaborate with finance to ensure marketing budgets are effectively managed and aligned with company goals
• Establish ambitious marketing goals and KPIs for the company, monitoring progress and adjusting strategies as needed to achieve targets
• Foster a results-oriented environment that encourages accountability and high achievement
• Develop and implement innovative marketing campaigns across various channels, including digital, social media, and traditional marketing
• Utilize data-driven insights to refine marketing strategies and improve campaign performance
• Monitor marketing activities and track consumer behavior, leveraging analytics to inform decision-making and strategy adjustments
• Identify areas for improvement within the marketing process and create targeted programs to address them
• Implement best practices to enhance marketing efficiency and effectiveness, driving continuous improvement across the marketing organization

Requirements

• 7+ years of marketing experience, with at least 3+ years in a leadership role
• Proven track record of developing and executing successful marketing strategies, particularly targeting customers within the Department of Defense and Federal agencies
• Strong understanding of government technology convenings, channels, and regulations for outreach
• Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams
• Ability to develop and execute strategic marketing plans that deliver results, including translating big ideas into tactical actions
• Proficiency in marketing analytics and data analysis, with a strong analytical mindset
• Experience with marketing automation tools, CRM software, design and video production
• Willingness to travel as needed to meet business objectives (10%)

Education/Certification Requirements

• None

Preferred Requirements

• Local to Washington D.C. is preferred
• Prior experience working within an emerging, high-growth company and/or government-focused companies is highly preferred

Clearance Requirements

• Applicants selected will be subject to a security investigation and may need to meet eligibility requirements for access to classified information; Must be able to obtain a US Government Secret level clearance once starting the position.